SPRINGWATCH
BBC
Charting the fortunes of British wildlife during the changing of seasons in the UK. The different strands of the programme are broadcast live from locations around the country in a primetime evening slot. BWI has been successful in creating a licensing programme including puzzles, jigsaws, calendars, gifts and greeting cards. Abacus has been a licensee since 2015 producing over 135 individual cards to date.
FAMOUS FIVE
Hachette Publishing
The Enid Blyton book series is one the world’s most famous and enduring children’s brands. The books are translated into 90 different languages with 1 million books sold ever year. BWI devised a licensing programme utilising the iconic and instantly recognisable artwork from the books’ covers and interiors to create licensed products including stationery, notebooks, noteless and postcards.
ROY OF THE ROVERS
Egmont Publishing
Roy of the Rovers is an iconic British comic which at its peak was selling over 200,000 copies each week. Following a successful run as a comic strip in a compilation comic, Roy of The Rovers stand alone comic was published in 1976 and ran until 1993 with over 853 issues. BWI successfully leveraged the brand’s iconic status, building upon replica shirts, Royal Mail stamps and compilation comic books bringing licensees on board to produce in car air fresheners and a range of toy and gift products.
KATE HUMBLE
Celebrity Presenter
BWI helped Kate Humble develop a range of innovative toiletries and bath products that were safe for the environment. From creating the brand, developing the product concepts through to sourcing recycled bottles and manufacturing a beautiful range of products, BWI managed the process and worked closely with Kate and United Agents.
BUSH BABY WORLD 3Megos
The Bush Baby Toy was an innovative new design which allowed the child to move the eyes and ears, bringing the character to life. BWI were appointed to take this to the mass market. We quickly found Golden Bear and agreed a Master Toy License. In parallel our sister company 3Megos produced a series of Bush Baby webisodes, which propelled the brand into 27 markets worldwide, with multi-million pounds in licensed product sales
THE NEXT STEP
CBBC/BoatRocker
The teen drama series, The Next Step, produced in Canada, made a big splash on CBBC in 2013 and instantly became a ratings winner for the channel. The series follows a troup of dancers who train and compete in various competitions and they have to deal with rivalries and dramas with other dance schools as well as their own team. BWI successfully launched a range of licensed merchandise for the UK and international markets that included mobile phone covers, calendars, junior novels, funpacks, journals, magazine content, apparel and live events.
DIARY OF A WIMPY KID
Wimpy Kid Inc
Diary of a Wimpy Kid is a massive international franchise that appeals to kids 7-12. BWI have been working closely with the author and publishing teams to bring new innovative products to market including:Dress Up with AMSCAN, and a new product POPHEADS with Igloo.
BOT AND THE BEASTIES
CBeebies/Ragdoll
Coming soon
RSPB
Charity
First established in 1889, the Society for the Protection of Birds, gained its Royal Charter in 1904 and has continued in its pursuit of protecting birds through planned conservation. The RSPB strives to create bigger, better, more joined-up spaces to save our wildlife, and our shared home. BWI managed the licensed CP programme, building on existing partnerships as well as bringing in new licensees to bolster revenue streams to support the RSPB’s mission. New licensees included homewares, branded blended fair trade coffee and plush singing birds.
RNLI
Charity
“Founded in 1824, the RNLI is the charity that saves lives at sea. It is powered by donations and run by volunteers. BWI was engaged in 2013 to manage their licensed merchandise business with the aim of establishing and maintaining a sustainable revenue generating business. Branded products launched included toys, male jewellery, figurative products and collectible teddybears."
RNLI
Male jewellery, figurative products, pin badges, collectible teddybears,
Woolly and Tig
CBeebies/Tattiemoon
Woolly and Big was one of the founding brands at BWI. With the fame generated by a hit series on CBeebies, we were able to convert a range of licensed products. From toys to pyjamas, and from homewares to publishing.
COUNTRYFILE
BBC
Celebrating Britain’s love affair with our countryside in all weathers and all seasons - through its farming landscape, its traditions, art, music, culture and sporting activities. The series has been a regular weekly programme 52 weeks of the year with a loyal fan base. We have managed a successful relationship with Abacus Cards since 2016. Over 145 individual cards have been produced and sold through independents, garden centres and grocers.
