With a strong commercial mind and vibrant creative heart he has a proven track record in delivering excellent commercial returns against high quality creative content. From driving the UK’s broadcast sponsorship and branded content business while at ITV through to delivering merchandise and licensing programmes for 19 Entertainment and the BBC, Martin has consistently been able to lead, motivate and engage stakeholders to ensure a profitable marriage between creative needs and commercial opportunities.
His experience in commercial exploitation of IP was honed during his time as UK Director of Licensing at Hasbro, and VP Licensing at Fremantle, while he was also responsible for personality and celebrity commercial deals at James Grant management.
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